Contract Manufacturing Services

Phil Hixon

Article by Phil Hixon

VP of Sales - Superior Supplement Manufacturing

Your End-to-End Supplement Manufacturing Partner

Superior Supplement Manufacturing provides comprehensive vitamin manufacturer services for dietary supplement brands of all sizes. With state-of-the-art facilities, scientific expertise, and unwavering quality standards, we help you create exceptional products that meet your specifications and exceed your customers’ expectations. Our flexible approach accommodates both established brands and innovative startups, making us your ideal partner in the competitive supplement industry.

Private Label vs. Custom Supplement Manufacturing

Understanding the difference between private label and a custom supplement manufacturer is crucial when planning your supplement line. We offer both options to meet your specific business needs:

FeatureCustom Formula ManufacturingPrivate Label Manufacturing
DefinitionUnique formulations developed specifically for your brandReady-made formulations with your branding
Time-to-Market8-10 weeks (includes development)4-6 weeks
Development CostsHigher (includes R&D and formulation work)Lower (formulation already developed)
Minimum Order QuantitiesMay require higher MOQs depending on ingredientsStandard MOQs apply
ExclusivityExclusive to your brandNon-exclusive (similar formula available to others)
Formula ControlComplete control over ingredients and potenciesLimited or no modifications possible
Ideal ForBrand differentiation, proprietary blends, established brandsMarket entry, testing new categories, limited budget

Whether you’re looking for a quick market entry with proven formulations or seeking to develop a unique product that sets your brand apart, our team will guide you through the optimal approach for your business goals.


Delivery Forms We Manufacture

We offer exceptional manufacturing capabilities across all major supplement delivery formats, allowing you to select the ideal presentation for your target audience.

delivery form options

Capsules

Hard-shell capsules available in vegetarian (HPMC) or gelatin, with options for various sizes, colors, and release profiles. Ideal for masking taste while providing precise dosing. Learn More About Our Capsule Manufacturing

Tablets

Compressed tablets with options for coated, uncoated, chewable, and time-release formulations. Offers cost-effective production with excellent stability and high dosage capacity. Learn More About Tablet Manufacturing

Gummies

Pectin or gelatin-based gummy supplements in various shapes, colors, and flavors. Provides outstanding consumer appeal with effective taste-masking capabilities. Learn More About Gummy Manufacturing

Powders

Versatile powder formulations with options for single-serve packets or bulk containers. Perfect for higher dosages, sports nutrition, and customizable consumption. Learn More About Powder Manufacturing

Liquids

Liquid supplements including tinctures, syrups, shots, and suspensions. Offers excellent absorption and versatility for various ingredient types. Learn More About Liquid Manufacturing

Softgels

Oil-based supplements in a soft gelatin shell. Ideal for fat-soluble nutrients, omega fatty acids, and compounds requiring enhanced bioavailability. Learn More About Softgel Manufacturing

Delivery Form Comparison Table

Delivery FormAdvantagesIdeal ForStabilityCost EfficiencyConsumer AppealSpecial Considerations
CapsulesMasks taste, protects ingredients, easy to swallowMultiple ingredients, bitter compoundsVery Good (24-36 months)HighGood – familiar formatVegetarian options available
TabletsCost-effective, high dose capacityValue-focused products, high dosagesExcellent (24-36 months)Very HighMedium – traditionalMay require more excipients
GummiesEnjoyable consumption, taste-maskingMass market, compliance-focusedGood (12-18 months)LowVery High – treat-likeHeat and moisture sensitive
PowdersHigh dosage, mixability, versatilitySports nutrition, multiple serving sizesGood (18-24 months)Medium-HighMedium – requires mixingFlavor development critical
LiquidsFast absorption, no pill swallowingFast-acting needs, children, seniorsModerate (12-18 months)LowMedium – convenienceRequires preservatives
SoftgelsProfessional appearance, enhanced absorptionOil-soluble nutrients, premium positioningVery Good (18-24 months)MediumHigh – easy to swallowLimited to oil-compatible formulas

Selecting the right delivery form depends on your target audience, ingredients, pricing strategy, and brand positioning. Our team can help you determine the optimal format for your specific needs.

Minimum Order Quantities

We’ve established competitive minimum order quantities to balance production efficiency with the needs of growing brands:

Supplement Manufacturing Minimum Order Quantities

While these represent our standard minimums, we understand that each business has unique needs. Larger production runs typically achieve better cost efficiency through economies of scale. Our team will work with you to develop scalable production strategies that optimize costs while effectively managing your inventory.


Categories We Manufacture

Our manufacturing expertise spans the entire spectrum of dietary supplements, allowing us to serve diverse brand needs across multiple categories:

Core Supplements

Vitamin • Mineral • NutritionNutraceutical

Specialty Wellness

Health and WellnessAnti-AgingPrenatal

Performance Products

Sports NutritionPre-WorkoutAmino Acids • Protein • Bodybuilding

Digestive Health

ProbioticPrebiotic • Digestive Enzymes • Fiber

Natural Products

HerbalBotanicalMushroomOrganic Supplements • Adaptogen

Targeted Solutions

NootropicCollagenFish Oil • Immune/Immunity • KetoWeight Loss • Polyphenols • Antioxidants • Superfood

Specialty Markets

Pet Supplements • Peptides • CBDHomeopathicAsepticOTC

Specialty Delivery Forms

DrinksBarsSalve/BalmTincturesBeadlet/Liquids • Nano-Technology

 Specialty Products

Hydrogen Tablets

 

Ingredients

We can help you manufacture your products with generic ingredients as well as specialty trademarked branded ingredients.

Generic Ingredients Branded Ingredients

With expertise across this comprehensive range of supplement categories, we can support your brand regardless of your niche or target market. Our formulation scientists stay current with the latest research and trends in each category to provide cutting-edge solutions.


Our Manufacturing Process

6 step supplement manufacturing process

Our systematic approach ensures quality, consistency, and efficiency in every product we produce:

  1. Initial Consultation – We discuss your brand vision, target market, and product goals
  2. Ingredient Selection & Formulation – We identify premium ingredients and develop optimized formulations
  3. Comprehensive Testing & Validation – We conduct potency, purity, microbial, and stability testing
  4. Packaging & Label Design – We create compliant, attractive packaging aligned with your brand
  5. Manufacturing & Quality Assurance – We execute production under strict GMP protocols
  6. Final Product Release & Delivery – We perform final verification and coordinate efficient shipping

With lead times of 8-10 weeks for both initial and less for subsequent production runs, we provide the reliability you need to plan your product launches and inventory management effectively.


Other Services

Beyond our core manufacturing capabilities, we offer complementary services to provide a truly comprehensive solution for your supplement brand:

R&D and Formulation Services

Our scientific team provides complete formulation development, stability testing, analytical validation, flavor development, and regulatory support to bring your product vision to life. Explore our custom supplement formulation services. 

Packaging Solutions

We offer a complete range of packaging options, including rigid bottles, glass containers, flexible packaging, blister packs, and various closure systems to protect your product and enhance your brand presentation. 

Warehousing and Inventory Management

Our climate-controlled warehousing, inventory tracking systems, and FIFO rotation ensure your products maintain optimal quality throughout storage. 

Fulfillment and Distribution

From order processing to shipping management, we provide comprehensive fulfillment services including direct-to-consumer capabilities and e-commerce platform integration. 

Quality Testing and Certifications

Our facilities maintain the highest industry certifications including NSF, Eurofins, SQF, ISO, and more, ensuring your products meet rigorous quality standards. 


Getting Started

Ready to bring your supplement vision to life? Getting started with Superior Supplement Manufacturing is simple:

  1. Schedule a Consultation – Contact our team to discuss your needs and goals
  2. Receive a Custom Proposal – Get a detailed plan tailored to your specific requirements
  3. Begin Your Manufacturing Journey – Start creating exceptional products with our support

At Superior Supplement Manufacturing, we’re more than just a contract manufacturer—we’re your partner in success. With our comprehensive capabilities, quality-focused approach, and dedication to customer service, we provide everything you need to develop, produce, and distribute exceptional dietary supplements that strengthen your brand and delight your customers.

General FAQ

Our company distinguishes itself from others you may consider working with in four ways: Superior Service, Superior Account Executives, Superior Turnkey Manufacturing, and Superior Resources and Services. To read more about our superior services, please click here.

As a private label manufacturer, we have the capability to produce virtually any dietary or nutritional supplement. We specialize in nutritional supplements for the categories of weight loss, enhancement, anti-aging, cardiovascular health, joint support, multivitamins, children’s health, sports nutrition, antioxidants, detox, and much more.

All products are manufactured in facilities with the most stringent certification standards. Please see the full list of certifications under which you can manufacture your product: GMPNSFNPATGASQFOrganicKosher or Halal.

Yes, we can manufacture a wide variety of organic and natural supplements. The main driver for whether a product can be organic or natural depends upon the ingredients within the supplement. We can help you determine whether or not your product will classify for either of these certifications.

We can provide a variety of packaging options. Some packaging projects are completed in-house; some packaging projects are sent to co-packers depending on the complexity and volume. We can package bottles, tubs, jars, pouches/bags, sachets, stick-packs, blisters.

There are no setup fees or extra costs for our private label vitamin and supplement manufacturing services.

Yes. For any order, a deposit of 50% is required upon initiation of production. The remaining 50% is due upon completion and shipment.

We accept wires, checks, Visa, MasterCard, Amex, and Discover.

We do not offer custom label design in-house, however, we have a few designers we work with that we can introduce you to.

When it comes to private label products we have hundreds of options, including delivery methods and packaging. Whether you need a product related to muscle building, overall health, mental health, diet and weight loss, or more, we can help you develop the perfect product for your private label needs.

Depending on your country of operation, your private label product order can be produced, packaged, shipped and received within 3-4 weeks.

Absolutely not. There are no setup fees for any of our services.

Minimum order quantities (MOQs) can vary greatly depending on a myriad of factors such as type of ingredients, delivery form, type of packaging needed, equipment needed, and much more. In general, our typical MOQs are 200,000 doses or 1,500 to 2,500 units of finished product. However, as mentioned previously, our MOQs can run higher or slightly lower depending on the product specifications.

Our Account Executives are available to provide assistance with specific MOQ questions and would be happy to guide you through specifications for your product.

No, you do not have to have a custom formulation ready. For those customers who do not have their formula ready, it is best to have an idea of the outcome the formula will provide and possibly any ingredients that you want to include. From there, our team can help you create the full formula. We can customize the formula for efficacy, price point, and target customer. Our team has helped hundreds of companies, from small to large, create unique formulations for their brand.

Phil Hixon

Article by Phil Hixon

VP of Sales - Superior Supplement Manufacturing

★★★★★

We just completed a very large Homeopathic tablet order that required involvement from 4 different facilities. There was nobody else in the country that was willing to help us that we called until we found superior. First shipment came last week and we couldn’t be happier or more impressed with the team. Thank you Justine, Phil, Stephenie you are the best!

★★★★★
I was choosing between two companies to create a formulation, and it came down to their level of service, expertise and confidence in their ability to execute. After speaking to Phil, their lead guy who knows all things supplements and is very easy to communicate with, was enthusiastic and helped to create a strategy to see my vision through. The last thing you want is a transactional relationship in this industry, so whether you’re a first timer or a veteran, these guys know how to add value no matter what level you’re at. Highly recommend Superior and their team to get the job done.
★★★★★
When they say “Superior” they aren’t kidding. Of over 100 companies on our NSF list that we called, and over 20 that we talked to, Superior was the ONLY one that consistently answered their phones, worked incredibly diligently to problem solve and R&D an incredibly complex patented proprietary product, and consistently was two or three steps ahead of us, the landscape and their competitors. Looking forward to a long relationship Superior!
★★★★★
We’ve been using Superior for over 5 years. We came to them because our last manufacturer stopped making the capsule size I needed. I looked everywhere for a replacement. Luckily, I found Superior. They quoted me a fair price and sourced a hard to find ingredient quickly. In the 5 years we’ve had them make our product, which is a custom formulation, they have never delivered late once. Quality control is very high and I get constant updates from Phil our point person while it is being manufactured. I cannot recommend them enough.
★★★★★
Our previous manufacturer was 3 months late on a production and barely spoke with us. We have run many runs with Superior and as with all manufacturing, there was an order that was a little late because of poor crop growth. Not only did they warn us ahead of time they showed us the list of suppliers they were calling day and night to try to find replacement material. Best company ever!
★★★★★
Jake, Justine and Phil are just a few of the team members we have had the pleasure of working with at Superior. As a marketing agency working in the supplement industry, we work with many suppliers on behalf of our clients. I especially appreciate Superior Supplements Manufacturing because of their dedication to customer relationships. They go to extreme measures to ensure quality ingredients, fair pricing and great turn around times. The staff is also extremely knowledgeable. I would highly recommend this team.