VP of Sales – Superior Supplement Manufacturing
With over a decade of experience in the dietary supplement industry, Phil Hixon serves as the Vice President of Sales at Superior Supplement Manufacturing and is a partner at Supplement Brand Builder. Throughout his career, Phil has consulted with over 25,000 brands, guiding formulation, product development, and manufacturing strategies. His collaborations include notable companies such as Bulletproof, Amway, SlimFast, and Onnit, helping them navigate the complexities of manufacturing, product launches, and market positioning.
Phil’s expertise spans various dosage forms, including capsules, tablets, softgels, gummies, liquids, and powders. He possesses in-depth knowledge of packaging solutions, ingredient sourcing, and staying abreast of industry trends. His insights have been featured on industry podcasts, and he actively contributes to discussions that shape the future of dietary supplementation.
Prior to his tenure in the supplement industry, Phil honed his sales skills in real estate, working with renowned real estate coach Tom Ferry. This experience provided him with a solid foundation in client relations and strategic planning, which he seamlessly integrates into his current roles. Phil’s educational background includes study at California Polytechnic State University, San Luis Obispo, where he majored in Engineering.
Beyond his professional endeavors, Phil enjoys fishing and walking in nature in his hometown of Austin, Texas. He also enjoys engaging in thoughtful discussions over a good glass of beer, delving into the latest topics and trends shaping our world.
10 Reasons To Work With Me and My Promise To You
1. Pattern Recognition You Can’t Get Anywhere Else Over 25,000 brand conversations across more than a decade. Every delivery format. Every stage of growth. When you bring Phil a challenge, chances are he’s seen some version of it before—and knows exactly how it plays out.
2. He Tells You What You Need to Hear—Not What You Want to Hear No sugarcoating. No overpromising to win your business. Phil would rather lose a deal by being honest than win one built on unrealistic expectations. That kind of honesty is rare in this industry.
3. He’s Been in the Trenches Phil hasn’t just advised from a distance. He’s been in the weeds during failed batches, supplier delays, compliance surprises, and production nightmares—solving problems alongside the brands he works with.
4. He Treats Manufacturing Like a Partnership—Not a Transaction Phil doesn’t do transactional. Manufacturing is messy and requires real collaboration. He works with brands who want a partner in their corner, not just someone to process orders and disappear.
5. He’s Worked With Brands at Every Stage First-time founders launching their first SKU. Household names like Bulletproof, Onnit, SlimFast, and Amway scaling to millions of units. Phil understands what it takes to start and what it takes to scale.
6. He Knows Every Delivery Format Inside and Out Capsules, tablets, softgels, gummies, liquids, powders—Phil has spent years learning the nuances of each. Whatever format fits your product and market, he can guide you through it.
7. Engineering Brain, Sales Heart An engineering background taught Phil to think in systems. Years in sales taught him that business is about relationships and trust. He brings both—solving complex problems while keeping the human side front and center.
8. He Makes the Complicated Simple This industry thrives on confusion. Phil cuts through the jargon, translates complexity into clarity, and helps you actually understand what’s happening. You’ll walk away informed, not overwhelmed.
9. He Helps You Avoid Mistakes Before They Happen Wrong manufacturer. Compliance gaps. Partnerships that fall apart under pressure. Phil’s pattern recognition helps brands sidestep the landmines that others don’t see coming until it’s too late.
10. He Plays the Long Game Phil isn’t optimizing for a quick close. He builds partnerships that last years, makes decisions he’ll be proud of in five years, and recommends what’s right for your brand—even when it’s not what’s most profitable for him today.
Expertise
- Dietary Supplement Manufacturing
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- Capsules
- Tablets
- Powders
- Gummies
- Liquids
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- Formulation and Ingredient Sourcing
- Product Ideation and Market Strategies
Education
California Polytechnic State University-San Luis Obispo
Published Articles
- Capsule Supplement Manufacturing
- Tablet Supplement Manufacturing
- Powder Supplement Manufacturing
- Gummy Supplement Manufacturing
- Liquid Supplement Manufacturing
- Softgel Supplement Manufacturing
