The Strong Need For Inflammation Products For Aging Baby Boomers

old man running on beachThe Issue:

As the “Boomer” population ages, and as the early edge of the Gen-X population begins to experience inflammatory and general soreness symptoms, there will be a strong need for anti-inflammatory products.

Medical science is finding that inflammation is not just a matter of people complaining about their “aching backs.” Inflammation has been implicated as leading to serious conditions such as diabetes, high blood pressure, Alzheimer’s disease and accelerated aging. These opinions are not simple guesswork, but appear in recent articles in prestigious publications such as Neurology, Sports Medicine, Circulation and the American Journal of Clinical Nutrition.

In other words, the very conditions that the aging populations fears the most are exacerbated by untreated or poorly treated inflammation. In the case of “poorly treated” inflammation, the medicine may be worse that the disease itself.

The Problems:

There are two main problems associated with inflammatory diseases other than the fact that inflammation may lead to more serious medical conditions.

The drug of choice for people with symptoms and complaints of inflammation are non-steroidal anti-inflammatory drugs or NSAID’s. They may or may not bring about relief, but make no mistake – they are risky.

In a 2005 article appearing in The American Journal of Gastroenterology, it was estimated that on an annual basis more than 16,500 patients die of NSAID’s in the U.S. alone. In addition, a 2012 article in the American Journal of Epidemiology and a 2013 article in the prestigious Journal of the American Medical Association have implicated “steroids” as causing macular degeneration and hearing loss respectively.

Not only has inflammation become a serious problem, but the “traditional” drugs used to treat them may lead to tragic outcomes.joint inflammation

Another problem is how people view “inflammation.” In 2012 Food & Nutrition Database market research studies, only 20 percent of the population said they were very concerned about their inflammation while 50 percent were not concerned at all. On top of that, the FDA has disallowed previous supplement phrasing in regard to preventing inflammatory responses to specific diseases.

These problems should not be regarded as major obstacles, but represent major opportunities for suppliers of natural anti-inflammatory supplements.

Exciting Research Supports Natural Alternatives:

It has been demonstrated in human clinical trials, such as in an article appearing in the October 2003, Journal of Nutrition entitled: “Anti-oxidant Effects of Tea: Evidence from Human Clinical Trials,” that foods and beverages with large quantities of naturally occurring polyphenol’s help to reduce joint, muscle or gut inflammation.

The obvious problem is that most of us don’t have the ability to drink large quantities of Black tea each day to gain the positive effect as supplements for inflammation. However, the natural active ingredient in Black tea, Theaflin, can be isolated and used as supplements for inflammation. Theaflin works as a very powerful anti-oxidant and anti-inflammatory supplement to go to the site of inflammation and to help relieve symptoms.

The result of one recent study in 2010 involving Theaflin was reported in the Journal of the International Society of Sports Nutrition. This was a double-blind, placebo-controlled study where college athletes participated in rigorous exercise. One group took Theaflin anti-inflammation supplements; one did not, but neither group knew what they were taking. The results at the end of 24 and 48 hours showed that the group that took Theaflin has lower muscle soreness, lower oxidative stress and less inflammation.

The positive effects of Black tea extract are still being explored and promising research findings in animal studies have now linked Theaflin anti-inflammatory supplements for muscles to also helping central nervous system conditions and potentially, Parkinson’s disease.

Theaflin may also be used in conjunction with other natural compounds to create unique products. For example, a formulation could be created for better joint health by combining Theaflin with collagen or formulating a heart and circulatory system supplement by mixing resveratrol with Theaflin.

Approaching the Market:

The FDA guidelines prevent anti-inflammatory supplements from being marketed as preventatives stemming from a specific disease. However experts feel that there still are huge opportunities to reach consumers with supplements for inflammation.

Education on anti-inflammatory supplements is the key. There is no problem with educating your customers about inflammation and its effects on health and well-being. Inflammation has very harmful effects and those effects are known. As long as supplements for inflammation are not specifically linked to the discussion, anti-inflammatory supplements marketers and salespeople are on safe ground.

However, natural anti-inflammatory supplements can be linked to a non-disease state. For example, anti-inflammatory supplements to help maintain joint and muscle health.

To say that a natural Black tea supplement may reduce muscular soreness following rigorous exercise is an acceptable approach. It is permissible to be condition specific when marketing supplements for inflammation, as long as the condition is not the result of a disease.

As consumers increasingly seek natural alternatives and supplements for inflammation, they will find Black tea extracts to be more beneficial. Natural anti-inflammatory supplements are an exciting opportunity.

★★★★★

We just completed a very large Homeopathic tablet order that required involvement from 4 different facilities. There was nobody else in the country that was willing to help us that we called until we found superior. First shipment came last week and we couldn’t be happier or more impressed with the team. Thank you Justine, Phil, Stephenie you are the best!

★★★★★
I was choosing between two companies to create a formulation, and it came down to their level of service, expertise and confidence in their ability to execute. After speaking to Phil, their lead guy who knows all things supplements and is very easy to communicate with, was enthusiastic and helped to create a strategy to see my vision through. The last thing you want is a transactional relationship in this industry, so whether you’re a first timer or a veteran, these guys know how to add value no matter what level you’re at. Highly recommend Superior and their team to get the job done.
★★★★★
When they say “Superior” they aren’t kidding. Of over 100 companies on our NSF list that we called, and over 20 that we talked to, Superior was the ONLY one that consistently answered their phones, worked incredibly diligently to problem solve and R&D an incredibly complex patented proprietary product, and consistently was two or three steps ahead of us, the landscape and their competitors. Looking forward to a long relationship Superior!
★★★★★
We’ve been using Superior for over 5 years. We came to them because our last manufacturer stopped making the capsule size I needed. I looked everywhere for a replacement. Luckily, I found Superior. They quoted me a fair price and sourced a hard to find ingredient quickly. In the 5 years we’ve had them make our product, which is a custom formulation, they have never delivered late once. Quality control is very high and I get constant updates from Phil our point person while it is being manufactured. I cannot recommend them enough.
★★★★★
Our previous manufacturer was 3 months late on a production and barely spoke with us. We have run many runs with Superior and as with all manufacturing, there was an order that was a little late because of poor crop growth. Not only did they warn us ahead of time they showed us the list of suppliers they were calling day and night to try to find replacement material. Best company ever!
★★★★★
Jake, Justine and Phil are just a few of the team members we have had the pleasure of working with at Superior. As a marketing agency working in the supplement industry, we work with many suppliers on behalf of our clients. I especially appreciate Superior Supplements Manufacturing because of their dedication to customer relationships. They go to extreme measures to ensure quality ingredients, fair pricing and great turn around times. The staff is also extremely knowledgeable. I would highly recommend this team.