Meet Your Partners in Success
Guidance from leaders who’ve walked the path and built brands
Dear Valued Partner,
As the founder of a supplement brand that generated over $50 million in sales and earned recognition on the Inc. 5000 list (#473), I’ve walked the same path you’re on. But my success didn’t come easily.
I faced manufacturers who vanished when problems arose…
Production delays that stretched five times longer than promised…
And one of the hardest moments of my career—pulling hundreds of thousands of dollars of product off shelves due to failed quality tests.
Those challenges taught me something vital:
Supplement brands don’t just need a manufacturer—they need a partner. One that delivers accountability, transparency, and expertise at every step.
That’s exactly why I created Superior Supplement Manufacturing—to be the partner I wished I had when I was scaling my own brand.
- ✅ Exceptional Communication – We respond quickly and keep you informed—in good times and in tough ones.
- ✅ Expert Guidance – Our company has helped over 25,000 brands navigate this industry, our team gives you strategic insights to help your brand succeed. From formulation to regulation, we have you covered.
Hi there,
I’m Phil Hixon, and for the past decade, I’ve had the privilege of working side-by-side with thousands of entrepreneurs, visionaries, and industry leaders in the dietary supplement space.
If there’s one thing I’ve learned after consulting with over 25,000 supplement companies—from startups to powerhouse brands—it’s that success in this industry comes down to clarity, execution, and trusted partnerships.
Whether you’re developing your very first formula or launching your 100th product, you need more than a vendor—you need a guide who understands the nuances of formulation, delivery forms, ingredient sourcing, packaging, compliance, and ever-evolving market trends. That’s exactly what I bring to the table.
At Superior, I work directly with our clients to help them:
- ✅ Strategize competitive product lines
- ✅ Choose the right delivery systems and packaging
- ✅ Navigate regulatory complexity
- ✅ Stay ahead of trends in a fast-moving market
- ✅ Avoid costly manufacturing pitfalls
My job is to help you bring your vision to life with confidence that every detail is managed with precision and purpose.
If you have a question, idea, or challenge—I want to hear about it.
Welcome to Superior. Let’s build something great together.
