Softgel Manufacturer Services Offering Turnkey Production

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Looking for a high capacity, high quality and highly certified softgel manufacturer? You deserve the perfect product to elevate your brand above the competition. We stand ready to guide you through the process, delivering your high-quality, custom softgels on time and within budget.

Softgel Manufacturing Options and Benefits/Downsides

Finding a softgel manufacturer offering high quality, pharmaceutical grade facilities is important in delivering high-quality complex softgel formulations. Similar to capsules, softgels are an easy to use oral delivery method for custom formulations. And they’re extremely customizable, coming in many sizes, shapes, and colors.

These are just a few options:

  • CBD or Hemp Softgel
  • Omega 3 Fish Oil Softgel
  • Vegetarian Softgel
  • Vitamin D Softgel
  • Vitamin E Softgel
  • CoQ10 Softgel
  • And thousands of other possibilities!


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solid dose sizing sheet

Softgels most commonly consists of either a gelatin-based or vegetable-based shell that surrounds your liquid formulation. They can be colored and customized to reflect your brand and formulation.

Many people prefer softgels over tablets and capsules because they’re easy to swallow. This makes them very popular for nutritional supplements. There’s also evidence backing the claim that they’re easier for the body to absorb.

Opaque colors can protect any light-sensitive ingredients. And you can add scents to mask unpleasant smells from ingredients. If your formulation requires it, we can give your softgels an enteric coating, allowing for delayed delivery of sensitive ingredients.

Benefits of Softgels

Softgels are perfect for providing dosages of liquids, suspensions, pastes, and dry powders. As an oral delivery system, they versatile, working well for ingredients that can’t be put into tablet form. And because your formulation will be suspended in liquid, they offer more bioavailability. When working with Superior as your private label softgel contract manufacturer we can educate you to all the different pros and cons of softgels and what will be best for your product portfolio based on goals and needs.

There are many more benefits to softgels:

  • Customizable
  • Fast, effective absorption
  • High bioavailability
  • Good for complex formulations
  • Protects formula quality
  • Vegetarian options
  • Uniform dosage
  • And much more!
softgel contract manufacturer
Customized green softgel capsules


Downsides to softgels:

  • Can be more expensive
  • Dietary restrictions: allergies, use of gelatine, etc.
  • Challenges incorporating water-soluble materials
  • Not for incorporating efflorescent materials due to softening/leaching
  • Moisture/heat sensitive

Even with these downsides in mind, softgels are still a great way to provide high-quality nutritional supplements for your customers. Remember, you’re not alone in your journey. Reach out to your Superior Account Executive if you have any questions. They’re fully prepared to guide you to the best delivery method for your supplements.

How Does Softgel Manufacturing Work?

softgel private label manufacturing production
CoQ10 softgels


From the moment your formulation is started, our team works to ensure purity and the highest quality control possible.

All softgels are produced in facilities that are

state of the art with encapsulation equipment that’s capable of producing medical-grade softgels. Your formula is checked for quality and purity and multiple steps in the production process.

Softgels are manufactured in a sterile, temperature-controlled environment. Here’s a look at that process:

  • Gelatin Preparation: We begin with gelatin materials that is a syrup called a “gel mass” that will be later used for incapsulation. We add coloring here if desired.
  • Fill Material Preparation: Your formulation is prepared by processing it into a non-aqueous oil or paste for encapsulation to occur.
  • Encapsulation: The gel mass is compressed into a thin layer that we can then wrap around the fill material to create your softgel.
  • Drying: To remove excess moisture from the shell and firm it up, we dry your softgels by either tray drying, tumbling, or a combination of both.
  • Cleaning: We then clean your softgels so they glisten in appearance.
    Inspection: All softgels go through rigorous testing for quality and safety assurance.
  • Packaging: Finally, we label your product and include any additional marketing materials before sending it to you through fulfillment.

The Superior experience doesn’t end once your product hits the market. We’ll keep you informed of product trends, new opportunities and regulatory changes to help you stay ahead of your competition.

Choose the Right Packaging for Your Softgels

softgel blister packaging
omega 3 fish oil supplement in a blister pakaging


The right package is about more than having something that holds your product. It’s about hinting at the future your customers will experience by choosing your formulation. Effective packaging goes a long way. It turns heads, guides your product to their cart, and leaves them feeling confident about their purchases.

We offer a range of packaging to fit your needs:

  • PET and HDPE Bottles
  • Plastic and Glass
  • Jars, Oblongs, Packers
  • Blister Packs
  • Stick Packs
  • Sachets
  • Cartons
  • Folding displays and boxes
  • And more options to choose from…

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The Superior Difference: What Makes Us Unique

We design your specific softgels with your whole business in mind. With Superior Manufacturing, you’ll get a trusted supplement manufacturing team who knows the industry and how to deliver the best product for your brand.

Get the highest quality, turnkey softgels ready for market. When you choose Superior, we’ll make sure your formulations shine.

  • Turnkey all in one softgel manufacturer
  • Complete Customization
  • Rigorous Testing
  • Masked bitterness or off-putting flavors
  • On-Time Manufacturing
  • Complete Quality Assurance
  • Fast delivery

All softgels are manufactured in a cGMP certified facility that ensures the highest quality. No matter how complex or unique your softgel is, we will work with you to bring it to market. Best of all, we handle every part of your entire order, so you don’t have to worry about any other aspect of the manufacturing process. We handle everything!

SUPERIOR CUSTOMER SERVICE: Poor communication plagues the supplement manufacturing industry. We prioritize communication, service and support with each of our customers. As the cornerstone of our business, we’ll be there for you to answer any questions and put your mind at ease before, during, and after the manufacturing of your unique product.

SUPERIOR ACCOUNT EXECUTIVES: We don’t just answer your questions. We pair you with your own Account Executive based on your specific needs, location and situation. No matter the complexity or order size, your Account Executive will be waiting to treat your product with high-touch, white-glove service.

SUPERIOR TURNKEY MANUFACTURING: As one of the largest supply chain manufacturing networks in the country, we’re your one-stop-shop for all your supplement manufacturing needs. R&D, formulation, flavoring and certification requirements, we’ve got everything you need.

SUPERIOR RESOURCES: Our vast network of resources means we can turn your dream of a custom formulation into a reality. Tight budgets, quick turnarounds, sorting through supply chain nightmares, we have the resources needed to deliver on your demands.


Frequently Asked Questions
About Softgel Manufacturing

For gelatin, 500,000 to 1,000,000 softgels (depending on formulation).
For vegan softgels, 1,000,000 softgels.
There are many benefits to choosing softgels as a delivery form. Softgels are stable at high temperatures, come in a variety of shapes and sizes, allow for very accurate dosing, can be utilized to mask bitter or foul smelling ingredients, can increase bioavailability of active ingredients, and tend to be easier to swallow.
Softgels do not work as well for herbs or vitamins, and hold less raw materials than tablets.
It depends on the size of the softgel. Please refer to the “Solid Dose Size Chart” above.
Softgels can be made of a variety of substances and come in both gelatin and vegetarian options. Gelatin softgels are made from either bovine (cow) or porcine (pig), as well as glycerine and water. Vegan softgels are typically made with a seaweed extract called carrageenan.
We offer gelatin and vegan softgels. We can manufacture chewable softgels, however, there are limitations.
Yes, we have a variety of stock softgel formulations. Ask one of our Account Executives for a list of stock products.
We can provide a variety of different colored softgels.
There are several ways to mask foul smelling ingredients; however, some ingredients have off-putting or strong odors that cannot be avoided. The softgel material does, however, tend to suppress smells better than other delivery forms. Ask to speak with one of our Account Executives today to discuss the specific needs for your product.
Bottles, jars, sachets, blisters, and bulk.
Typical bottle sizes are 100cc to 500cc, depending on the number and size of the softgels.
Cotton can stick to the softgels and, although safe for consumers, can be off-putting to the customer.
Softgels come in a variety of sizes. Please refer to the “Solid Dose Size Chart” above.
We do not offer custom label design in-house, however, we have a few designers we work with that we can introduce you to.

You’ve worked hard to create a custom formulation you know will fit your market. Don’t let your hard work and effort go to waste. Trust in a supplement softgel contract manufacturer who will be there as your guide from the moment you receive your quote until the product arrives at your door.

With Superior Manufacturing, you’ll never be in the dark. We’ll work with you to create the custom product you need. Start your journey with Superior and give us a call today!

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We just completed a very large Homeopathic tablet order that required involvement from 4 different facilities. There was nobody else in the country that was willing to help us that we called until we found superior. First shipment came last week and we couldn’t be happier or more impressed with the team. Thank you Justine, Phil, Stephenie you are the best!

I was choosing between two companies to create a formulation, and it came down to their level of service, expertise and confidence in their ability to execute. After speaking to Phil, their lead guy who knows all things supplements and is very easy to communicate with, was enthusiastic and helped to create a strategy to see my vision through. The last thing you want is a transactional relationship in this industry, so whether you’re a first timer or a veteran, these guys know how to add value no matter what level you’re at. Highly recommend Superior and their team to get the job done.
When they say “Superior” they aren’t kidding. Of over 100 companies on our NSF list that we called, and over 20 that we talked to, Superior was the ONLY one that consistently answered their phones, worked incredibly diligently to problem solve and R&D an incredibly complex patented proprietary product, and consistently was two or three steps ahead of us, the landscape and their competitors. Looking forward to a long relationship Superior!
We’ve been using Superior for over 5 years. We came to them because our last manufacturer stopped making the capsule size I needed. I looked everywhere for a replacement. Luckily, I found Superior. They quoted me a fair price and sourced a hard to find ingredient quickly. In the 5 years we’ve had them make our product, which is a custom formulation, they have never delivered late once. Quality control is very high and I get constant updates from Phil our point person while it is being manufactured. I cannot recommend them enough.
Our previous manufacturer was 3 months late on a production and barely spoke with us. We have run many runs with Superior and as with all manufacturing, there was an order that was a little late because of poor crop growth. Not only did they warn us ahead of time they showed us the list of suppliers they were calling day and night to try to find replacement material. Best company ever!
Jake, Justine and Phil are just a few of the team members we have had the pleasure of working with at Superior. As a marketing agency working in the supplement industry, we work with many suppliers on behalf of our clients. I especially appreciate Superior Supplements Manufacturing because of their dedication to customer relationships. They go to extreme measures to ensure quality ingredients, fair pricing and great turn around times. The staff is also extremely knowledgeable. I would highly recommend this team.