private label vitamins

7 Questions to Ask Your Private Label Supplement Manufacturer

The private label nutritional supplement business is booming, and it could be a wise venture for you to be starting a supplement company. Yet, not all nutritional supplement companies thrive or survive, and much of their success or failure is linked to which manufacturer was chosen. In fact, choosing the best nutritional supplement manufacturers is so important that the bulk of your startup process when starting a supplement company should be focused on this selection process. Here are some important questions to ask potential manufacturers.

What is your private labeling minimum order?
Many private label nutritional supplement manufacturers place minimum ordering restrictions on the orders of their customers. However, if you’re just starting up your nutritional supplement company, you may not have the funds available to meet large minimum orders. As such, before selecting a manufacturer, ask about their experience working with small startup companies and learn about any existing minimum ordering restrictions or if they offer private label supplements in low minimums.

Do you offer label templates?
The labeling of your nutritional supplements is one of the most important startup processes, as the labels must be FDA compliant. As such, avoid common mistakes by finding nutritional supplement manufacturers that can provide templates for vitamin label designs. Templates will save you time, money, and the large costs that come with having to redo non-compliant labels.

Are you compliant with FDA GMPs?
When starting a supplement company, don’t waste your time with nutritional supplement manufacturers that struggles to remain compliant with FDA Good Manufacturing Practices. A non-compliant manufacturer will cost you time, money and more. Before choosing a manufacturer, ask about their history of FDA compliance and inquire about their internal auditing process to remain compliant.

How long have you been in business?
Knowing how long a manufacturer has been in business will show you just how much they know about the private label supplement industry. A manufacturer with a proven record of success will be able to guide you through the startup process and can become an ally on your road to success.

What is your average customer service response time?
Your manufacturer should be available when you need assistance. As such, when comparing nutritional supplement manufacturers, ask about their average customer service response times and learn how many calls are answered live. Knowing this information when starting a supplement company can help you avoid future customer service frustrations.

What is your average order lead time?
You don’t want to sit around waiting for a supplement order to arrive when you could have been selling those supplements days ago. As such, the manufacturer you select should have an average order lead time that matches your ordering expectations.

Do you offer more than pills?
While you may be starting a supplement company with only pills, a time will come when you may want to branch into other realms. As such, inquire on the other products that potential nutritional supplement manufacturers offer to easily expand your company in the future.

Don’t settle for any private label supplement manufacturer. Instead, complete a thorough comparison of manufacturers by learning all that you can about the options. Superior Supplement Manufacturing offers superior customer service, is compliant with FDA GMPs and is the trusted private label supplement manufacturer of many nutritional supplement companies.


We just completed a very large Homeopathic tablet order that required involvement from 4 different facilities. There was nobody else in the country that was willing to help us that we called until we found superior. First shipment came last week and we couldn’t be happier or more impressed with the team. Thank you Justine, Phil, Stephenie you are the best!

I was choosing between two companies to create a formulation, and it came down to their level of service, expertise and confidence in their ability to execute. After speaking to Phil, their lead guy who knows all things supplements and is very easy to communicate with, was enthusiastic and helped to create a strategy to see my vision through. The last thing you want is a transactional relationship in this industry, so whether you’re a first timer or a veteran, these guys know how to add value no matter what level you’re at. Highly recommend Superior and their team to get the job done.
When they say “Superior” they aren’t kidding. Of over 100 companies on our NSF list that we called, and over 20 that we talked to, Superior was the ONLY one that consistently answered their phones, worked incredibly diligently to problem solve and R&D an incredibly complex patented proprietary product, and consistently was two or three steps ahead of us, the landscape and their competitors. Looking forward to a long relationship Superior!
We’ve been using Superior for over 5 years. We came to them because our last manufacturer stopped making the capsule size I needed. I looked everywhere for a replacement. Luckily, I found Superior. They quoted me a fair price and sourced a hard to find ingredient quickly. In the 5 years we’ve had them make our product, which is a custom formulation, they have never delivered late once. Quality control is very high and I get constant updates from Phil our point person while it is being manufactured. I cannot recommend them enough.
Our previous manufacturer was 3 months late on a production and barely spoke with us. We have run many runs with Superior and as with all manufacturing, there was an order that was a little late because of poor crop growth. Not only did they warn us ahead of time they showed us the list of suppliers they were calling day and night to try to find replacement material. Best company ever!
Jake, Justine and Phil are just a few of the team members we have had the pleasure of working with at Superior. As a marketing agency working in the supplement industry, we work with many suppliers on behalf of our clients. I especially appreciate Superior Supplements Manufacturing because of their dedication to customer relationships. They go to extreme measures to ensure quality ingredients, fair pricing and great turn around times. The staff is also extremely knowledgeable. I would highly recommend this team.